Strategy

We evaluate the best way to deliver your product or service to market. We determine the best practices and strategies that will enable your sales, product marketing, engineering, and customer support teams to become a cohesive/integrated group of professionals. The key is having the right people, the right product, and the right strategy. We assess your current processes, sales, product manufacturing, marketing, engineering, and customer service and, based on our analysis findings, determine your business challenges.

Our goal is to assist you achieve revenue and margin growth.

Product Launch

The Riffer Group is experienced with managing launches in emerging and disruptive technologies, including:

• Beta testing


• Marketing


• Public relations events


• Event planning


• Sales channel development


• Marketing support materials


• Information technology


• Determining promotions that generate sales


• Creating launch events and communications programs


• Updating your website content


• Developing integrated, online marketing campaigns with search engine marketing (SEM), advertising, email, press releases, banner or target marketing, webinars, and other Internet marketing initiatives


• Developing your sales channels


• Assisting with beta testing


• Designing marketing and public relations campaigns for product launch


• Suggesting talent acquisitions


• Designing and customizing your sales training


• Reviewing and testing your product support material


• Developing and assisting with implementing your product launch

Marketing Communication

If you’re a start-up or medium-sized business, The Riffer Group can help with your branding and marketing communications plan. We work with you to align your products and services to meet the needs of your current and prospective customers. We provide results-oriented consulting, content development, and social media.

We use an integrated process–from visioning, to strategic planning, to tactical execution.

We successfully partner with your marketing team on:

• Branding


• Graphic design


• Collateral development


• Website design and development


• Direct mail campaigns


• Electronic communications


• Online social media

We make you mission our mission by creating cost-effective, integrated, impactful marketing communications campaigns for your business.